market). As the sales process goes along, customers
market). As the sales process goes along, customers have to be willing to take another step – to make further commitments (however small) of their time and attention.When customers already trust you and are interested in what you?re offering, they?ll take the next step without hesitation. A person has to think about whether it?s worth the effort or inconvenience to try or assess something new. And sales seldom happen without trust. –Dr. Stand out online and offline, so you capture more Internet-savvy buyers for your [...] Anything that cuts customer bail-out goes straight to the bottom line.Keeping Customers is Much Easier than Getting New OnesYellow Pages ads are primarily a tool for acquiring new customers (your ?unknown? On some unstated level, buyers know they?re committing to the next step, bringing the transaction closer to happening. What percentage of your potential buyers taking the first step make it through to the last one? (Who cares if the competition does it, too! Once Your Yellow Page Ad or Website Brings Customers In, Make Purchasing Easy for Them Free resources http:// localsearchresources Whether it?s worth changing their existing preferences to consider what you?re offering.Reduce Obstacles that Make Customers Walk AwayImagine a typical sales process that takes eight-steps, from the time the person steps into the store (or website) looking for a particular product, until she walks out with it.
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